OpenRoad Auto Group, one of the largest automotive group in BC, Canada, was launching a luxury car-subscription service specifically targeting car enthusiasts. With high-end models from brands like Porsche and Mercedes-Benz in the fleet, Portfolio needed a voice and identity of its own to offer a unified experience that matches the customers’ expectation.

Working with the marketing team from OpenRoad, a refreshing visual language was brought to life with genes passed down from the parent company. Mature and professional, slick and desirable, ambitious and confident.